PR of house of the children

 
Contents

1.    Introduction of Public Relation 
    Understanding 
    Definition
    Background
2.    Functions of Public Relation
    Objectives
    Roles
3.    Introduction of the Organization
    Introductions
    Objectives
4.    Functions of the Organization
    Facilities
    Activities

5.    Objectives of the study
6.    Methodology
    Data Collection
    Data Presentation
7.    Public Relation in the school
    With the tools
    With the individual
8.    Findings and Suggestions
9.    Conclusions
10.    References












Acknowledgements

“Public relation is a form of communication that is primarily directed towards gaining public understanding and acceptance.” said by Barron’s marketing dictionary

The review is about the public relation of the school HOUSE OF CHILDREN. While making this review I was helped by many people directly or indirectly.

So, I would like to thanks to all of them by heartily.  I acknowledge all credit to my classmates, teachers and other helping hand to compilation of this project file. While making report accept mine other as also play important role.

I am very grateful with all the members of HOUSE OF CHILDREN for providing the approve letter to make this report. And of I am very grateful with my classmates Pragay Dahal, Nisha Barati, Satish Sherstha, and for their help in shaping the file. I would like to thanks to one of our peer Rajendra Kumar Khadga who encourage me to prepare file in different way.

I also acknowledge to our mentor Sachine Gautam, Janak Thapaliya and Padam Raj Joshi for their instruction to prepare this file. In particular my thanks go to the following contributor; Aimon Tamang, Chime Tashi  who are directly or indirectly involved in the process of collecting and analyzing the content.

I ensure that this report will be helpful to HOUSE OF CHILDREN towards maintaining their public relation more powerful way.

September 2011
                                                                                                                                          SABINA BASNET


Introduction of Public Relation
Understanding
Public relation is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledge into a system of human understanding. It is deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public. It is a tool to achieve success organization or individual bears lose in absence of public relations. Even military forces cannot enjoy people’s support if they don’t exercise public relation. This said that the degree of success of any organization depends upon public relation. It can change the attitude of people and can make them positive towards the company and its services and products. Public relation is a discipline and at the same time it is an understanding related to making people understands facts. It is also a process of adjustment. The process of adjustment means making the situation palatable to ourselves or making ourselves palatable to the situation. It gives a sense of adoptability. Barron's marketing, dictionary defines that public relations a form of communication that is primarily directed toward gaining public understanding and acceptance. The dictionary continues, it tends to deal with issues rather than specifically with products and services. This definition shows that public relations of the products think favorably about the company and its offerings. The focus of public relation is a creating, maintaining and protecting the organizations reputation enhancing its prestige and presenting a favorable image and people pay, much attention to an organizations reputation. Public Relation is a tool not a deception and a bedrock of understanding facts.
Definition
Public relations practitioners communicated with internal and external publics. The goals of public relation are inform persuade and seek information from organization’s publics.
"Public Relation is simply stated the art and science of building relationships between an organization and its key audience."     Wikipedia
"Public Relation is a social philosophy of management, expressed in policies and practices, which through sensitive interpretation of events based upon two way communication with its publics, strives to secure mutual understanding and goodwill."
                                H.Fraizer, Moore and Bertrand R.Cornfeild.
"Public Relation is the management functions which evaluates public attitudes, identifies the policies and producers of an individual or organization with the public interest and plan and executes a program of action to earn public understanding and acceptance."  Denny Griswold
Background
Public relations has been with us for thousands of years. The Greeks had a word for it: sematikos: to signify, to mean. Semantikos means semantics, which can be defined as how to get people to believe things and do things. That is not a bad definition of public relations. There is some sorts of believes that enhance public relation born to grab the human behaviors and minds. Psychologically, human being wants to have relationship with each ones. So for that public relation started from the initial phase of human life to win the heart and the mind of public. Human begins do not want to leave alone rather they want to know others. In ancient time public relation was done for certain purposes. In the time of hunting and gathering people used to be influenced by the leader and they used to followed them. In vedic period, according to hindu religion the kings used to appoint priest for the Public Relation. Similarly in Tetra yug, Ram used to respect all the people and their opinions and attitudes. Narad played vital role to establish relationship among Gods, demons and people.
Modern Public Relation was developed in the medieval period. At that time some Public Relation persons were appointed to create relationship with the public. Public relations became a profession in 1903 as Ivy Lee undertook to advise John D. Rockefeller on how to conduct his public relations. After the first World War CarlByor and Edward L.Barnays established Public Relation council in America. Bernays published “Crystallizing Public Opinion,” in which he established several public relations principles. He prepared academic courses for the universities. Edward Bernays may truly be called the father of public relations. In  the context of Nepal, Public Relation is developing slowly and gradually. Many organization and companies have Public Relation department but small organizations have not yet.
Functions of Public Relation
Public Relation can help to win friends and gain their goodwill and that of the community a large, help to build favorable images of an organization or individuals, promote products and services, goodwill of employees. Overcome misconceptions and prejudices, forestall attacks by a viewpoint, national integration, international understanding. Public Relation can open horizon with an unlimited possibility of developing human resources. In the present world organization cannot be success without Public Relation. Every organization of the developed countries have Public Relation department in their organization.
Objectives
    Public Relation is not only wining and dining more than that its main objectives is to show the reality and actuality in an opened way to audience.
    Public Relation main objectives to make their work more productive by establishing a good rapport with people.
    Public Relation should eradicate the negative impact and beliefs of the product and its services.
    Public Relation should substitute for good management.
    Public Relation helps to establish a good relationship between consumers and producers.
    Public Relation plays the roles to attract the consumers towards their product and services.
    Public Relation plays vital roles to maintain the reputation of an organization.
    Public Relation can help to cover up the mistake and build up a new trustworthy relationship.
    Public Relation helps to get feedback and suggestion from consumers for the betterment.
    Public Relation helps to creating awareness.
    Public Relation is required for winning and dining
    Public Relation helps to aware, educate and inform people.

Roles
    Public Relation as a business tool
    Public Relation roles is to make a good relationship with editors to build a good opinion.
    Public Relation roles are to make relations with reporters to gather information that relate to their organizations or individuals from various sources.
    Public Relation roles is to achieve success.
    Public Relation roles is to make a clear understanding among financial audiences
    Public Relation main roles is to builds the reputation of the organization.
    Public Relation most important roles is to collect the feedback.
    It can change people's attitude towards organization
    It helps to build image of organization.
    It creates mutual and sustain relationship between consumers and dealers.
    It removes misconception of public towards organization.
    It informs the public about plans policies and activities of any organization to the public.

Besides that
    Public Relation analyzed general climate of attitude.
    Determining the attitude of any group towards the company.
    Analyzing the state of opinion.
    Formulating policy.
    Planning means of improving the attitude of the group.
    Carrying out the planned activities.
    Feedback, evaluation and adjustment.

Introduction of the organization
Introduction of the school
House of Children is a pre-school established in ……. l located at Mahankal near Hotel Hyatt. It is a center of excellence for learning on motto" Teach me and I'll remember today. Show me and I'll remember tomorrow. Allow me to discover, and I'll remember forever." It has been providing quality education from….. years and will provide in future. The school is working with the shared sense of educational philosophy vision and the goals to provide quality education and to help the national development . They believe that each opportunity to develop to his or her full potential, therefore they have created a conducive learning environment to lay the firm foundation of growth and development of the child's mind, body and spirit. Since its establishment it is directly towards its vision of enabling every child realize his/her full potential with the heightened, sense of creativity and humanity. They help the child to act for himself, will for himself, think for himself. Its fully conscious about the new role an institution has to play in today's age of information and technology and globalization fraught, violence terror, draught of good relationship and various social and environmental problems. It is known as the best school among the pre-schools of Nepal and many times it has been proved. It has a good reputation among the community or the public, in western country as well as the government body too.
Objectives of the school
J    To provide quality education in cheap fee.
J    To provide education to the children for humanity and creativity.
J    To provide education with new technology and new ideas and materials.
J    To provide every opportunity for growth and development of child's mind. body and spirit.
J    To serve and spread knowledge.

Besides these, the main objective of House of Children is to provide a carefully, planned, stimulating environment which will help the child to develop within herself/himself the foundational habits, attitudes, skills and ideas essential for a life time of creative thinking and learning.













Functions of the Organization
Facilities of the school
Library : At house of Children, curriculum is carefully designed for the holistic development of a child. The school has sufficient collection of all necessary academy and reference books and teaching materials for both teachers and students. The books are update time to time. There are books of national and international both writers. This pre-school library have books in three different language in Tibetan, Nepali and English. Computer Lab : These days we can find computer at everywhere. It's almost impossible to even imagine the modern facilities without the use of computers.Therefore it is impossible for children to prepare themselves for this. Children 3 and 4 years of age are developmentally ready to explore computer sets to let their children and explore and experiment. Computers was introduced by Dorje WangyallGurung and Chime Tashi. Computer teachers make sure that this does not interfere with the children core studies. More than that teacher will try to make their children to use it fully with productively.
Handicraft Lab : This integrated Montessori and thematic approach has the maximum amount of advantage for child to reinforce learning. this room are spacious, bright and equipped with stimulating teaching materials plus creative handcrafting accessories. they think through hands on activities the child's creativity is nurtured and his/her various areas of development further developed.
Music and Dance Room : The pre-school have prepared a world especially for the child with child-sized equipment in all the classrooms. They have a well-equipped music and dance room. In every Wednesday they enter into music room and learn with the chorus dancer Beli Maya Tamang.
Kitchen : Pre-school have their own kitchens where hygienic food are cooked . the school provides a morning snack and hot launch for all the children and staff. In kitchen Nepali, Tibetan food are cooked turn wise. every sorts of dices are available. The school takes special care to serve healthy and hygienic food with consideration for balanced nutritional value.
Transportation : The school also provides transportation as an option. This school has its own micro bus service to pick up and drop desired students who come from inaccessible areas. the charge of the bus is very reasonably for the students.
Activities of the school
Birthday Celebration : Every ones birthday is the special day of his/her life time. So, the school think every children's birthday have to celebrate because the day is special for them. They are using to celebrate everyone's birthday. In the time of birthday celebration student whose birthday are celebrating lit the light, cut the cake and enjoy the day with fun and joy.
Hello Doctor:   As part of educational trip, House of children is using to organize the meeting with doctor for the health counseling plus health check up of the children. Recently, they took the elder children to the Dentist's – Healthy Smile at Lazimpat .The children were explained the right and proper way to brush their teeth and avoid getting cavities.
Hired a counselor: Though this is pre-school they are using to hire the counselor form the different countries. recently they hired Ms. Vivian Sindhwani – from Delhi. She studies in Delhi Modern School. She stayed with the student as a volunteer. She read to the students and helped them with their writings. She shared his valuable time and knowledge with the children or the school.
Trip and Treat : The school also provides some sorts of trip to the children for their development by mentally and physically. They are using to organize different sorts of trip to the student. They are using to take their children towards the trip to punky universe, airport, educational tour, bal sansar, movie show biz . As the same way some sorts of the treat that school are using to give their children are; ice-cream treat, magic show, salad treat, farewell treat etc…
Besides those : On the occasion of Teej festival, the girls got bangles and applied intricate patterns of Mehendi on their hands, while the boys got face painting. Literary programs are extempore, elocution, essay, speech, quiz, poem etc. They are conducting some kinds of play such as, color play, water play, free play. They are using to celebrate every sorts of festival and fest. They are using to include their children on the different projects. Salad making project is one of them.
Objectives of the study
    To study the practice of public relation system of house of children.
    To gather information about the school.
    To know the pros and cons of the school.
    To knohw the impact of public relation to run the school.

Methodology
Data Collection
Data is collected by direct, deliberate, minute study. The specific purpose of this survey is to know how to public relation have to maintain. This data collection is primary and report is prepared by taking interview, questionnaire, observation..
Observation : This method is one of the very effective methodologies of the research. I did participant observation method for a month at House of Children and gather a lot of information about public relation system of this school.
Interview: It is another method of data collection. By taking the interview of related people on certain topic, we can grab very authentic information. That's why I took the interview with the principal of House of the Children, Tenzine Wangmo sherpa, the founder principal………… the vice principal…….. and with some teachers and other staff. From them I gathered a lot of information.
Data Presentation …………………………..
People's view about public relation of the school

Figure : Table of the public relation of the School; House of the Children

Public relation of the School
By knowing the importance of public, HOUSE OF CHILDREN school, has been focusing a lot to the public of every school. So, from its establishment directly or indirectly, it has been doing a good public relation. the Founder Principal ………….. says that "We achieved the goal of  school because of the public relation". According to her, she herself using to visit to the parents and children in school surrounding which persuade the people to admit their children at HOUSE OF CHILDREN. That kind of visit also shows the positive seeds about the school.
In the beginning, there are only few students and teachers. This school had started from the single room. we can say that school shifted from single room to the building . "Nearly, this pre-school are going to be secondary school. All the  document has been completed only the some sorts of management has been left to do." purported by management committee.
The principal ……………………. says, that "We are the team for dedicated, qualified and caring staff, willing to serve and spread knowledge. We follow international student/teacher ratio, which is our plus point that's why public want us." She also includes that school's movie production became the most effective means of  public relation. Parents and public are always welcome in the special program of the school and their visit makes them to trust upon school that the school is very responsible towards the children and society as well as the child's creativity is nurtured. When student have such types of positive attitudes towards the school then they are heartily like to send their student towards HOUSE OF CHILDREN.
With the Tools
Publicity : Publicity can be considered as a tool of public relation. The school publishes ad in newspapers, air in radio and broadcast in television. It uses banner, Pamphlets, prospectus etc to inform the public about school.
Videos/Film : The school is using to make the film. And they are using to includes their annual activities on that movie. Recently they have produce the movie on the title REFLECTION - 2003-2009, which has make the great publicity around the market. And this movie's DVD had given to all the parents and staff members in a free cost . But at the time of Christmas Show -2010 many visitors had purchased this DVD with rupees 200 per. This sort of  tools of the public relation has create the lots of benefit for the school. And this ways makes the public relation strong.
Festivity and Ceremony : School organizes different programs on the occasion of special festivals and invites the guardians and parents. For example, in the Teej school organizes ' Mehendi Decorating', Birthday Celebration, Rakshya Bandhan, Graduation Day and so on. On those day parents were also invited and share the happiness with each other. Sometimes parents were bringing some gifts to the school and all the staffs.
X-Mas Show : One of the important ceremonies is "Christmas show". School has been organizing the parents' day every year by inviting the parents and the guardian of the children and others socially and politically renowned people. this is one of the important ceremony when people come to know about their children's creativity and their specialty. They also come to well known about what the school gives and what the children got in school.
Online/ Websites : The school has its websites, which contains a lot of information about the school. Anyone who wants to get information about school can visit www.houseofchildren.edu.np and can also suggest about school through mail i.e houseofchildren@gmail.com. The school have its page on facebook id too i.e. house of children you can join and click in like if you like the school.
With the Individuals
Internal Public relation of the School : The process of having relationship with the staff of any organization and the administration is known as internal public relation. There must be good relationship among the staff and the administration. If internal public relation is not good an organization cannot work well as it to be worked. the staffs should get proper facilities salary from the organization. The administration should pay attention over the requirements of the staffs. To maintain a good public relation among staffs, and administration, school has conducted a meeting every month. the teachers are requested to suggest about the school and requested to do their job well. The School has provided good salary and other facilities to the teachers and students. Every nd of the year, school organizes a picnic for the staffs, students. Every end of the year, school organizes a picnic for the staffs. With an attitude of team works, all the staff is seemed satisfied with the administration.
Findings and Suggestions
Findings
    From this study we know that school have prepared a world especially for the child with child-sized equipment in all the classrooms. All those classrooms are spacious, bright and equipped with stimulating teaching materials. They also have a well-equipped music room.
    After the study of public relation of this school, we got the information that school have their separate spacious playground, designed to allow teacher’s clear view of children on all equipment.
    Finally, I know that school’s member are the team of dedicated, qualified and caring who willing to serve and spread knowledge.
    One special thing I found about the school is that, they are following the international student/ teacher ratio.
    One of the strong ways of tools of the public relation of this school is to make the movie which I found the very effective medium to publicized the school and create the good public relation with the public.
Suggestions
Though it has good reputation among the public, to make its Public Relation more attractive, effective school has to follow certain suggestions as mentioned below.
    There must be separate Public Relation department.
    Advertisement should be broadcast and published in local, national and international media.
    Staffs' demands should be addressed properly.
    Parents' comments must be listening up.
    School should give more emphasis to the social activities.

If  HOUSE OF CHILDREN follows the given suggestion properly it can achieve good relation with the public. Later on it will not popular among only in the local level but it will get popularity in international level too.

Conclusions
Thus, Public Relation of HOUSE OF CHILDREN School is satisfactory. Though they do not have special Public Relation departments. School has been doing very good Public Relation and achieving the goal of the school. Here Public Relation is done by founder principal, by the principal and the vice principal. There is not any particular Public Relation department in the school. some more information can be got from the receptionist about the school. But authorized person are principal and vice principal of the school.
As other organization, it has been using tools of Public Relation such as house journals, magazines, publicity, banners, brochures, ceremony and festivals. to involve in different social activities and to help the social development are the effective means of Public Relation of HOUSE OF CHILDREN.
By providing quality education with modern infrastructure and technology for the students, it has been doing very effective Public Relation. Students are another important means of Public Relation of this institution. Good teaching style, friendly environment of the school and other positive aspects of the school are praised and told by the students to their parents. From the behaviors of the children, parents also come to know about school a lot.
Internal Public Relation of this institution is also found to be good and satisfactory. Teachers and other staffs are getting fine salary from the school's administration. The school has been providing different kinds of facilities to the teachers. They work together with the feeling of teamwork. Teachers and other staffs respect one another. They are very responsible towards the students and perform their work.

References
Books
    Acharya, suman and Marasini Shashi 2009 "An Outline of Media Research and Thesis Writing"
    Khanal Shree ram, 2010"Advertising, Public Relation  and Media Issues"

Websites
    www.mediaresearch.com
    www.house of children.edu.np
    www.google.com
    www. facebook.houseofchildren. com

Individuals quotes
Mitch Williams : This school is just awesome.
Namgyal Choden : This is awesome!!! We love HOUSE OF SHILDREN!!This school is one of the most progressive preschools in the whole of Nepal. I hope that it will someday extend to grade schools and why not? And Yes, it is fair to say that school brings hope and optimism to the future of Nepal!
Ngawang Lama :  I just appreciate the school's initiative to organize such a helpful, crystal clean and hygienic educational tour. Thanks!


This report is prepared as a term paper for the fufillment of requirement fort the completion of Bachelor Third Year in Mass Communication And Journalism.
Public relation helpsb to find out the actual situation and relation of co-operative and other kinds of organization.

I have tried to present this report in a simple language and try to collect a true and factual information. I have tried my best to collect the information with the help of intervi